Warnings to retail clients on Christmas advertising
Listen to a Preview
Update Required
To play the media you will need to either update your browser to a recent version or update your Flash plugin.
  Running Time: 8:02 Date: 01/12/2017 For a lot of retailers, Christmas is the most lucrative period in the calendar – and a time when the ACCC is on the lookout for misleading advertising. Your clients may want their products or services to stand out, but they need to be careful they don't oversell, exaggerate or lie about them in the process. That warning comes from the ACCC's Dr Michael Schaper. Be careful, too, of advertising discounted prices if the original price wasn't as claimed. Topics: Legal, Marketing & Sales |
 Dr Michael Schaper, Australian Competition and Consumer Commission |