Are You And Your Clients Social Media Savvy?

Date: 01/03/2011

Social media's a great marketing tool, but there are risks too - for both business owners and the people who work for them.

With social media - networks like Facebook and Twitter - pushing further and further into our daily lives, both at work and privately, it's easy to overlook the risks they involve, especially in the business environment. Can employers draw a line for their employees between business and private use? If so, how? How can they ensure that their own reputations aren't damaged, either accidentally or deliberately, or that issues like defamation, harassment and bullying aren't arising? Workplace relations lawyer Joydeep Hor, of People and Culture Strategies, has some answers to those questions, and some advice on how to enjoy the benefits of social media while avoiding the potential downside.