Making client newsletters easy
  If your newsletter is a chore, you're not approaching it properly, advises Julianne Bell of Financial Writers Australia. Julianne Bell says your newsletter is the most powerful marketing tool for any professional business. But she says that too many accountants and financial advisors don't understand its importance. She wants professionals to have a firm plan for frequency of delivery and planning in advance, including delegation to staff.Topics: Business Processes, Customer Service, Legal |
 Julianne Bell, Financial Writers Australia |