Persuading customers to buy
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  If you're not converting your sales leads into customers, you're throwing money away. Measuring your conversion rate will tell you whether you're getting the best out of your sales team. If you're not turning leads into customers, you're throwing money away. Tony Gattari of Achievers Group offers tips on how to bring about improvement: offer bonuses to sales staff who meet conversion targets; train them to be problem solvers, not order takers; offer customers money-back guarantees and get testimonials you can use on your website and promotional material.Topics: Customer Service, Management, Marketing & Sales |
 Tony Gattari, Achievers Group |