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Introduction

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We start the month with a success story. Alexandra Tanya and Aaron Weller co-founded rug retailer Miss Amara eight years ago. Last year it turned over $20 million; much of that success was by addressing the poor experience of the traditional rug industry.
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Economic update

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With economic figures looking tragic at the moment, Melbourne University Economics professor Neville Norman explains what businesses should watch out for in 2022, and throws in some good advice he’s gleaned from working with larger enterprises.
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Prof Neville Norman, Melbourne University

Rug retailer has the market covered

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Purchasing large household items online is risky. They’re often costly and if they need to be sent back, it’s an effort in time, energy and additional costs. But online rug retailer Miss Amara is changing this perception with risk-free purchasing.
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Alexandra Tanya & Aaron Weller, Miss Amara

Taking your business international

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Despite the pandemic, it's still a good time to expand your business, insists Anne Nalder, CEO of the Small Business Association of Australia. She says technology now allows even the smallest of businesses to grow by tapping into vast overseas market
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Anne Nalder, Small Business Assoc. of Australia

Google Analytics – 5 things you should know

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Google Analytics can seem intimidating, but without question it should be the foundation for all of your digital marketing – monitoring and guiding you towards successful outcomes.
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Leigh Hanney, DataCraft Digital

Rules around casual employment

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It’s more important than ever to have a written employment contract in place with all your staff, and that includes your casual workforce. That advice is from lawyer Paul Cott, who discusses the rules around casual employment.
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Paul Cott, Law on Lydiard

Boost your super and claim on tax

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Changes to superannuation contribution rules mean that substantial tax deductions and a boost to your super balance can be made by people finding themselves in the right circumstances.
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Joel Orbita, Mazars

Navigating a volatile market

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The stock market has seen a woeful start to 2022. In fact, according to Elio D’Amato, founder of consultancy firm Spotee, January was our largest market decline in 40 years.
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Elio D’Amato, Spotee Consulting

What does sales look like now?

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After two years of COVID, retail sales are still down as consumers are more risk averse. With fewer leads on offer, sales expert Tony Gattari says your sales plan needs to include a better conversion rate than before the pandemic.
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Tony Gattari, Achievers Group

Closing comments / quote of the month

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Our quote this month is from the guru of good habits, James Clear. In his book, Atomic Habits, he wrote...
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