Getting your retail design right
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  Running Time: 8:44 Date: 01/04/2019 Retail chains spend hundreds of thousands of dollars on the design on each of their stores, so it's important getting it right. Store layout and functionality are important, says retail design expert Chris Hammond. But, he insists, a customer's shopping experience encompasses more than the physical store itself – it can often start and end online. Chris examines the do's and don'ts of fitting out a store in a shopping strip or mall. Topics: Franchising, Marketing & Sales |
 Chris Hammond, Graphcad |