Don’t mislead with your Christmas advertising
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Running Time: 8:01 Date: 01/12/2017 For a lot of retailers, Christmas is the most lucrative period in the calendar – and a time when the ACCC is on the lookout for misleading advertising. You may want your products or services to stand out, but be careful you don't oversell, exaggerate or lie about them in the process. That warning comes from the ACCC's Dr Michael Schaper. Be careful, too, of advertising discounted prices if the original price wasn't as claimed. Topics: Legal, Marketing & Sales |
Dr Michael Schaper, Australian Competition and Consumer Commission |