Choosing your business location
Listen to a Preview
Update Required
To play the media you will need to either update your browser to a recent version or update your Flash plugin.
  Location, location, location. Three little words that can mean your business will succeed or fail. Choosing the right location for your business premises shouldn't be taken lightly. Peter Buckingham of Spectrum Analysis says a rigorous and consistent process is called for: find out who your customers are and where they come from. Are you dependent on impulse buying or will customers seek you out? If you're a franchisor, do your homework or face the prospect of legal action from unhappy franchisees.Topics: Business Growth, Customer Service, Management |
 Peter Buckingham, Spectrum Analysis |