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Mastering your marketing message

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Running Time: 8:06

Date: 01/02/2024

How do you stand out from your competitors? The holy grail of marketing is the ability to differentiate yourself from the market and entice people to take the first step to buy from you.

Sales and marketing guru Tom Poland may just have the answer with his marketing message formula. He says your message needs three elements to succeed: it must be benefit-rich, contain specifics and be differentiated.

  

Topics: Marketing & Sales


Tom Poland, Leadsology