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The prince of pilates

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Running Time: 14:26

Date: 01/02/2024

KX Pilates is the Australian fitness chain that muscled in on the local market. The idea was first sparked while its founder, Aaron Smith, was travelling abroad.

Following his gut instinct and with no formal business qualifications, he's propelled his business into an industry juggernaut with 109 studios across six countries. Aaron shares the story of how customised machines, exclusive to KX Pilates studios, have revolutionised the workout experience. He discusses how the pivotal role word-of-mouth and creative marketing strategies have played in KX Pilates' success.

  

Topics: Success Stories


Aaron Smith, KX Pilates