How numbers influence behaviour
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  Running Time: 6:54 Date: 01/09/2023 Numbers have a magnetic effect on people and can anchor their behaviour. Behavioural specialist Bri Williams discusses a study on golf which highlights how expectations can significantly influence behaviour. The research found that professional golfers tended to take fewer strokes when the same hole was labelled as a par four compared to when it was labelled as a par five. The implications of this research extend beyond golf and into daily business life. Objective reality may be less important than the subjective perception of difficulty. Topics: Marketing & Sales |
 Bri Williams |