Post-COVID: a need for sharper focus
Listen to a Preview
Update Required
To play the media you will need to either update your browser to a recent version or update your Flash plugin.
  Running Time: 10:51 Date: 01/06/2022 Differentiation is fundamental in an increasingly commoditised marketplace, insists consumer behaviour analyst Barry Urquhart. COVID has led consumers to be more socially isolated, which has resulted in more scrutiny of the choices available. He also says you need positive cashflow to reinvest in marketing your product’s point-of-difference in order to succeed long-term. Topics: Business Growth, Customer Service, Digital, Innovation, Technology |
 Barry Urquhart, Marketing Focus |