Your service as a product
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  Running Time: 12:29 Date: 01/11/2019 Selling a product that you can see and feel would be much easier than selling something intangible like a service, right? Wrong, says William Pegg. William reckons you can create an emotional connection with a service as much as you can with a physical product. Accountants just need to know how. Topics: Marketing & Sales |
 William Pegg, Synthesis Group |