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Avoiding feast or famine in sales

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Running Time: 8:49

Date: 01/01/2016

After a hectic lead-up to the festive season, January can often be a slow return to business activity.

If you want to avoid those troughs in trade that often follow the busy times, it’s important to have a structured prospecting process throughout the year. Stay disciplined about prospecting, even through the busiest times, and you'll eliminate the feast or famine syndrome in your business, according to the Sales Doctor, Ingrid Maynard, who recognises that some people are good at prospecting whilst others are better at sales, and you need to put the right people in the right roles.

  

Topics: Marketing & Sales


Ingrid Maynard, The Sales Doctor