Turning Aha! moments into sales

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Running Time: 10:17

Date: 01/10/2014

Forget the "tell and sell" sales technique. It's all about the Aha! Advantage.

The internet has seen seismic shifts in traditional sales techniques. Unlike days gone by, sellers no longer exclusively hold all the information about the products they sell. The ability for buyers to research product information online means sellers need to adapt their approach. That's according to Harry Mills, who says these days, it's all about providing buyers with 'aha' insights.

Harry says there has also been a massive shift from a 'direct persuasion' sales technique to that of 'self persuasion'. It's all about helping buyers succeed, he says, and Harry draws on his vast experience in selling to tell us how it all works.