7 Secrets To Cold Calling
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  Running Time: 7:28 Date: 01/06/2013 When you're cold-calling prospects, how do you turn yourself from a pest into a guest? Who wants to spend time listening to cold-callers who simply want to sell you something? Not many of us, says sales and marketing whiz Tony Gattari, who's learnt from bitter experience. But he's also learned, from a friendly expert, 7 secrets to successful cold calling and has found they really work. Among them: seek to establish a conversation to build trust, understand the person's mindset - they're busy, and they haven't been hanging out waiting for your call, identify a core problem you can solve for them (it may be an industry-wide problem, so shouldn't be too hard to discover), seek to set up a meeting - or a "visit" - rather than try to rush them into a sale. Topics: Business Growth, Customer Service, Marketing & Sales |
 Tony Gattari, Achievers Group |