Harnessing The Power Of Social Media
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  Running Time: 8:13 Date: 01/02/2013 Don't be afraid of social media marketing. Get to know it, and what will work best for you, before you dip your toe in the water. The figures are astonishing: over a billion worldwide users of Facebook alone; two-thirds of Australian computer users among them. LinkedIn is making big inroads among businesspeople and professionals. So how to make use of it as a marketing tool, and what to avoid? Zoe Wyatt, of SocialMediaShortCut.com, says don't just jump in. Think first about what you want to achieve and where your market is likely to be found. Learn about the sites and who they cater for, and then decide which ones will serve your needs best. Make sure you have the resources available to update your posts regularly and to respond quickly and effectively to queries or complaints. Trouble lies ahead if you don't. And don't automatically assume that your youngest employee is the best person to run it: their technical skills might be way ahead of their business know-how and understanding. Topics: Accounting & Tax, Marketing & Sales, Technology |
 Zoe Wyatt, SocialMediaShortCut.com |