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Setting Your Pricing Strategies For 2013

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Running Time: 5:47

Date: 01/01/2013

Now's the time to set your 2013 pricing - your customers will soon be framing their budgets for the next financial year.

At a time of consumer caution and easily accessible information via the internet, good pricing strategies are more important than ever, and Jon Manning of Pricing Prophets says now's the time to put our 2013 plans in place - not just for the calendar year, but to help our customers frame their budgets for the next financial year. Keeping it simple will help customers understand what we're about, and thorough homework - learning about both our customers and our competition - will help us win through in negotiation. If you're under pressure to discount, try to get something back in return, looking beyond the single transaction in favour of developing and extending your relationship.

  

Topics: Business Processes, Management, Marketing & Sales


Jon Manning, Pricing Prophets