Spin V. Traditional Selling
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  Running Time: 6:28 Date: 01/10/2012 Revealing the secrets of spin selling, the best sales technique you'll ever try... Sales supremo Tony Gattari has triedlots of sales techniques in his long selling career. It used to be the traditional way - selling low cost items like computers in rapid succession. But traditional techniques don't work with high value products and services delivered over weeks and months, Tony says. That's where spin selling makes all the difference. Tony stumbled across spin selling when he started his training and consulting business. He read a book about it, written by Neil Rackham. And he's never looked back. SPIN is an acronym: S - the situation of the client; P - the client's problem; I - the implications; and N - the need pay-off. But of course there's a lot more to it, which Tony outlines for us as he reveals the secrets of spin selling and why we should alldevelop a spin selling system for the sales people in our own businesses. Topics: Management, Marketing & Sales |
 Tony Gattari, Achievers Group |