Why A Business Needs Soul

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Running Time: 7:05

Date: 01/09/2012

Without soul, our businesses are nothing - or will be if we don't watch out!

As if we didn't have enough to worry about! Now we're told that if the pursuit of money is our main preoccupation, we need to seriously consider why we're in business at all - because we may not be there for much longer. That's the message this month from entrepreneur, author and business mentor Neville Christie, who offers some compelling statistics regarding a consumer backlash against corporate greed. It's not that we shouldn't want to make money, he says, of course we should and we must be vigilant at all times about business finances in order to grow. But that's only part of the equation. These days, Neville warns, the difference between a thriving business and one that will die comes down to the question of soul. So, do you have soul in your business? Neville explains quite clearly what that entails, with a list of words all starting with P.