13 Reasons Why Your Marketing Sucks
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  Running Time: 8:11 Date: 27/09/2012 It's simple, it's obvious and it's right here: why we're hopeless at marketing and what to do to change things... Let's be brutally honest: if you spend a heap of money on marketing campaigns and get next to nothing in return, the chances are your marketing sucks! So says a forthright Tony Gattari this month, who looks at thirteen good reasons why this might be the case. You'll probably recognise most or all of them as valid and pretty obvious: you don't have a plan, for example; you have no idea who your ideal customer is; you don't know what compels people to buy; you do the same thing you've always done and expect a different result - that,Tony points out, is Einstein's definition of insanity. The list goes on and there's a lot to learn and remember. But Tony Gattari believes that if you can nail all thirteen points on his list, you'll have a fantastic year ahead in marketing. If you don't, you'll probably end up getting the same results as you've achieved up to now. It's a simple choice, right? Topics: Management, Marketing & Sales |
 Tony Gattari, Achievers Group |