Make Sure Your Writing Has Impact
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  Running Time: 9:20 Date: 01/08/2012 We're all writing more - blogging, emailing, tweeting - but how do we make people notice what we're saying? We're surrounded by - and contributing to - an avalanche of information, as we email, blog and tweet our way through the modern business day. But is anyone actually reading what we're writing, let alone being moved to do something in response? Andrew Griffiths, author of the best-selling "101" series of business books and prolific writer and presenter, has some simple rulesto help cut through the clutter and get our message across. Among them: make sure headlines or subject lines are bright and engaging, or you'll lose your audience before they start reading. Write as you speak - simply and directly. Know your audience, and write in language they'll understand and feel comfortable with. Topics: Management, Marketing & Sales |
 Andrew Griffiths |