Why Get Involved In A Cause?

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Running Time: 7:42

Date: 01/03/2012

I get more out of helping needy kids than I ever did out of selling cars.

In the 70s and 80s, Ken Morgan's name and face became bywords for the role of super-successful car dealer, but they didn't reflect the man behind the billboards and the TV appearances. For 20 years, he's been the inspiration and guiding spirit behind Kids Under Cover, a not-for-profit organisationwhich houses and cares for troubled and at-risk children. He's passionate about it, and keen to point out to everyone he meets that adopting a cause is not merely the right thing to do, it brings positive benefits in a business context too.