Opportunities And Challenges In The Wine Industry

Date: 01/12/2010

A vintage year? Or a slightly sour taste? How's the wine industry faring?

There are both challenges and opportunities in the wine industry and Kym Anderson, Executive Director of the Wine Economics Research Centre at Adelaide University,has an acute understanding of both. He's studied the impact of competitive international pressures,the rising aussie dollar, changing climatic conditions at home, and the impact of possible tax reform. Despite such challenges, Australian producers are largely experienced and robust, Kym says, and the future holds many opportunities in key areas such as China and India - provided we can fend off the competition, including the relatively newer players of, for example, Chile and Argentina.