First Fix The Leaks, Then Accelerate Sales
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  Date: 01/12/2010 Just increasing sales won't solve your problems if your business is leaking money. If your car is leaking oil, you need to plug the leaks before you can upgrade the engine and its acceleration. Just the same with business, says Tony Gattari of Achievers Group. His case study is of a small engineering firm which was seeking to expand, but was in a bad way. Money was coming in too slowly and going out too quickly. Cashflow was negative and the owner was pouring his own money into the business. His answer was to increase sales, but Tony's team showed him that would only make things worse. Their answer was to stop the leaks: cut back on costs, reduce inventory, chase debts. And it worked. Within twelve months, the business was in such good shape the new equipment required for expansion could be financed out of cashflow, all the warning lights were off and the business was motoring beautifully. Topics: Business Processes, Business Growth, Marketing & Sales |
 Tony Gattari, Achievers Group |