Tilting the odds in your favour
  The Internet's created the age of the consumer - here's how to develop a new way of selling that's up with the times We now live in the Age of the Consumer, thanks to the Internet, and sales people need to take that on board if they're to survive and prosper. That's the view of speaker and author Kevin Ryan, if Ryan and Associates. He says that easy access to the world of information means that the customer is often better informed about the product than the salesperson, and the aim now is to "facilitate" the customer's buying experience, not just clinch the sale. His TILT theory - trust, influence, leverage and trigger - is a four-stage guide to adapting to what's now required in the marketplace, whether you're selling face-to-face or via the Internet. And he says the other essential ingredient is humour: if people can laugh with you, they'll like you; if they like you, they're more likely to buy.Topics: Business Growth, Customer Service, Marketing & Sales |
 Kevin Ryan, Ryan & Associates |