Client communication
  A forgotten client is a lost client. That's why communication is so important. Not only is it important to communicate, you should do it consistently - at least every 90 days. It gives clients a feeling of belonging which enhances your chances of loyalty from them. Written communication is most practical with e-newsletters and hard copy information among the most popular forms. It's worth the effort and you'll see the rewards. Personalised letters are also excellent.Topics: Business Growth, Customer Service |
 Julianne Bell, Financial Writers Australia |