Creating the Irresistible Offer
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  Sales and marketing guru Tony Gattari, of the Achievers Group, says with so much average marketing clutter bombarding consumers, it's important to find a point of difference. An irresistible offer must provide something for the customer before you win their business. It may be something to help in their business or their lifestyle, but it must be memorable, and something you can promote. Think outside the square: "we've always done it this way" is not acceptable.
Topics: Marketing & Sales |
 Tony Gattari, Achievers Group |