Marketing to Gen Y
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  We read and hear a great deal about Generation Y – all those who were born between (roughly) 1978 and 1994. We're told they're creatures of the age of technology, choosy about their jobs and their friends, have a high disposable income and are not particularly interested in traditional media or marketing techniques. So how to reach them? Dion Appel, is co-founder of Lifelounge, and knows Gen Y better than most.
Topics: Marketing & Sales |
 Dion Appel, Lifelounge |