The Seven Deadly Sins Of Marketing
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  We start this month with a look at marketing from an entirely different stance. The advertising giant Grey Global has just completed another of its Eye on Australia surveys. The results tell us what our potential customers are thinking about various facets of life, thus providing us with guidance in terms of how to approach them, how to treat them - how and what to sell them.
Topics: Marketing & Sales |
 Paul Gardner, Grey Global |