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Influencing People To Buy

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How much is your product or service worth? Young entrepreneur Pete Williams says we should price according to that worth in his book "How to turn your million dollar idea into a reality". We first met him last month when he told us how he "sold" the MCG at the age of 21. He's back to tell us about pricing and he says it hinges on how we market against our competitors.
  

Topics: Marketing & Sales


Pete Williams, On Hold Advertising