Stop Selling!
  The best form of selling is to "stop selling".So writes American-born, now Australian-based sales trainer, Chris Helder, in his new book, "Stop! $elling - the art of reading the client and winning the business". He says the most effective selling technique comprises four ingredients - connection, gaining information, presentation, and realising the sale. He's giving John Hounslow an example of sales people getting it wrong. Topics: Marketing & Sales |
 Chris Helder |