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Reinvent your risk of 'dying'

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Running Time: 8:39

Date: 01/05/2024

If you want your business to maintain long-term profitability, you need a strategy to adapt to new trends and consumer demands. Companies that don't change will fall behind, says consumer and marketing guru Barry Urquhart.

Barry identifies the three pillars of business success, and he offers an example of a particular Australian hardware company which is changing from hardware to homeware – a subtle, yet powerful realignment.

  

Topics: Customer Service


Barry Urquhart, Marketing Focus