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Keys to a great sales team

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Running Time: 9:24

Date: 01/08/2023

The emphasis for a lot of sales teams is about efficiency. For example, how to make cold calls, how to overcome objectives, and how to spot a good lead. By focusing solely on efficiency, they’ve forgotten about the effectiveness of the sales process.

That’s according to entrepreneur Roy Osing, who says sales needs to be transformed into a strategic asset. He explains what constitutes a sub-par sales team, and contrasts it with the behaviours of an outstanding sales team that customers rave about.

  

Topics: Marketing & Sales


Roy Osing