Introduction

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Date: 01/07/2019

This month we examine two very successful businesses that couldn't be more different – in terms of their products, their markets and their lifecycles.

First, there's the steady growth of Nick Palumbo's Gelato Messina and its suite of gelato stores in major Australian cities and – more recently – in overseas markets. And then there's the rapid rise of Stephenie Rodriguez's WanderSafe, a personal security device and app that she's taking to the world.

Also, this month, Professor Neville Norman has takeaways from the latest federal election and what it means for us in business. We hear from mega property investor Steve McKnight on his current strategies for property investment. And tax expert Michael Jones highlights the "awesome" benefits of small business CGT concessions.

BE's managing director Nick Schildberger explains the business benefits of podcasting, while marketing expert Troy McKinna says beware the focus on short-term results if we want to create enduring brand value.

And speaking of brand value, we finish the program with Colin Pearce who tells us why storytelling is so important in helping customers know what you really stand for.