The omni-channel imperative in selling
Listen to a Preview
Update Required
To play the media you will need to either update your browser to a recent version or update your Flash plugin.
  Running Time: 9:04 Date: 01/12/2017 Technology has enabled consumers to buy products from the other side of the world more quickly and easily than from the local shopping centre. It doesn't mean that physical stores are obsolete – far from it, says Retail Doctor Brian Walker. Ninety percent of retail sales are in store, but online plays an enormously important part as a research tool. Effective omni-channelling, he says, is achieving a seamless and complementary consumer experience in both your online and offline market. Topics: Marketing & Sales, Technology |
 Brian Walker, Retail Doctor Group |