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IntroductionListen to a Preview
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This month, we examine the benefits of content marketing as a long-term strategy. Sarah Mitchell of Lush Digital Media says it's particularly attractive for small business because it doesn't have to cost a lot of money. Read More | ||
Dirty negotiating tricks – don’t get caught!Listen to a Preview
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Doing business with other parties is challenging enough, but even more so when you're facing a counterpart with a game plan deliberately set to undermine you. Read More | Joel Gerschman, CMA Learning
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Tackling the big small business issuesListen to a Preview
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Despite the optimistic approach of most small businesses, a range of challenges confronts them on a daily basis – challenges which the Ombudsman is attempting to address. Read More | Kate Carnell, Australian Small Business and Family Enterprise Ombudsman
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How content marketing can build reputationListen to a Preview
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If you're looking to build or maintain your company as a leader in its field, content marketing can amplify your reputation. Read More | Sarah Mitchell, Lush Digital Media
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New credit card surcharge laws for SMEsListen to a Preview
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Penalties for non-compliance are hefty, so it's well worth knowing about the new credit card surcharge laws. Read More | Dr Michael Schaper, ACCC
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Are your sales techniques holding you back?Listen to a Preview
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The fundamentals of selling still exist, but sales people need to fine tune their skills and techniques to get to their prospects earlier in the decision-making process. Read More | Rob Hartnett, Miller Heiman Group
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The tax treatment of trusts – new guide, ongoing debate!Listen to a Preview
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Discretionary Trusts have been attractive for family businesses due to their flexible nature and asset protection benefits. But what about the tax rules? Read More | Michael Jones, Cummings Flavel McCormack
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Sharemarket update September 2017Listen Now
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How is the sharemarket faring following the latest reporting season? Read More | Elio D’Amato, Lincoln Stock Doctor
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Beware the dangers of gender biasListen to a Preview
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Businesses which recognise and understand the differences between the sexes can benefit enormously when selling to them. Read More | Amy Fridlund, Kantar TNS
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Quote of the monthListen Now
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And now for our quote of the month, from Richard Branson, who said… Read More |