United Airlines: lessons on bungled PR
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  Running Time: 7:38 Date: 01/08/2017 Because of social media, it’s more important than ever to act quickly and appropriately in a crisis to dampen the flames of a PR conflagration. A domestic United Airlines flight was headline news across the world earlier this year when a passenger was dragged bloodied from his seat. After a video of the incident went viral, a slow and insensitive response from the CEO worsened the reputation of the airline. Sarah Mitchell discusses what should have been done and the lessons for businesses on how to handle a PR crisis. Topics: Marketing & Sales |
 Sarah Mitchell, Lush Digital Media |