The selling x-factor

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Running Time: 7:35

Date: 01/06/2014

Learn the sexy sales formula that works every time!

Tony Gattari, of Achiever's Group, shares the sales formula that has brought him huge success over a long career in sales - and he says it's actually quite simple.

The starting point is to create desire, or at least make potential customers dissatisfied with their current situation. Then, Tony says, you need to create the vision - paint your client's heaven. If it's highly articulated and highly emotional, you'll have customers yelling "I want it!".