Winning The Battle For Relevance
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  Running Time: 9:36 Date: 01/12/2013 Mighty one day, gone the next. It's tough in the jungle if you don't evolve. Businesses have always faced the threat of becoming outdated in their products or services to customers. Problem is, says Michael McQueen, the timeframe between having and losing relevance is getter shorter by the day. Michael is a social researcher and trend analyst, and he has now written a book called "Winning the battle for relevance". We all need to take note, and his book provides a heap of examples of companies who've moved with the times, and those who haven't. History, he shows, is littered with businesses that finally end up in the dinosaur's graveyard. His warning: don't let your business become history too. Topics: Business Growth, Leadership, Management |
 Michael McQueen |