Making The Most Of Email Marketing
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  Running Time: 7:52 Date: 01/02/2013 Email marketing is a winner on cost and immediacy. But make sure your target audience will want to read it - and take action. Email marketing clearly has many advantages over more traditional mailout methods: lower cost of production and distribution, greater immediacy and efficiency, interactivity and ease of onward transmission to other interested parties. But you've got to make sure it gets into the client's inbox, and then gets opened and read. Heather Maloney, of Contact Point IT Services, takes us through a host of considerations that will help you ensure you get the most out of your email marketing: from choosing the right subject line to targetting your audience with relevant content, getting the level of technology right and making sure your email design is attractive and welcoming. Topics: Customer Service, Marketing & Sales, Technology |
 Heather Maloney, Contact Point IT Services |