How Smart Retailers Are Winning Customers
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  Running Time: 8:23 Date: 01/02/2013 Retail's not all doom and gloom - here's what the smart operators are doing to stay in the game. Peter Irvine, as co-founder of Gloria Jean's Coffees, helped turn a struggling business into an international success story. He's passionate about retailing, with an acute eye for what works and what doesn't, and full of admiration for retailers - large and small - who think outside the square to attract and hold customers. For Peter, it's all about top-class service as well as finding new and imaginative ways to meet the customer's changing needs. Put yourself in the customer's shoes, as he does when he's out shopping, and you'll quickly see whether you're on the right track. Lead by example and good staff will follow you. Topics: Business Growth, Customer Service, Marketing & Sales |
 Peter Irvine, Co-Founder Gloria Jean's Coffees |