The 6 Levels Of Influence
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  Running Time: 6:43 Date: 01/12/2012 How do we influence the judgment of others, so that they do what we wish them to? Tony Gattari has the answers. Everyone is open to persuasion, but what factors influence people's judgment ,so that they will buy the product or service we're offering? Sales and marketing guru Tony Gattari says it comes down to six principles of influence. First, reciprocation - if we do something for people, they'll likely feel obliged to respond. Commitment and consistency means they're likely to stick with the decision you've helped them arrive at. Social proof - what others say on social media - is a growing phenomenon, and how likeable we are will help create a feeling of confidence in us. Authority - the perception that we're expert in our field - is a powerful influence, as is scarcity - people will always want to buy something that's hard to get. Topics: Business Processes, Customer Service, Marketing & Sales |
 Tony Gattari, Achievers Group |