Making Best Use Of Social Media Tools
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  Running Time: 7:31 Date: 01/10/2012 How to make friends in the heady social media whirl... Like it or not, social media has a lot to offer our businesses these days. It's great for brand engagement and it'll win us new clients too - lots of them if we play our cards right. Social media expert Heather Maloney points us in the right direction. She tells us that social media offers us a way to personalise our businesses and get close to customers. But that doesn't mean we should do a hard sell, on the contrary. And without a good social media strategy, it won't work for us either. Heather also advises a social media policy document for all staff so that you're consistent in your social media messages, both stylistically and in who you want to reach. Heather Maloney reminds us about the many useful social media tools now available, from the more obvious Facebook, Twitter and LinkedIn, to Google Plus, YouTube (great for videos), Pinterest (great for photos) and, of course, blogs. There's much to consider.Time to get started? Topics: Management, Marketing & Sales, Technology |
 Heather Maloney, Contact Point IT Services |