The 10 Biggest Marketing Mistakes - And How To Avoid Them
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  Running Time: 8:14 Date: 01/07/2012 If you're about to embark on a marketing campaign, here are 10 mistakes to avoid. There's no point in embarking on an expensive advertising and marketing campaign for your product or business, says BE consultant David Oliver, if you're going to make the same mistakes that many have made before you. He's drawn up a list of 10 common marketing mistakes - from following the same path as your competitors to failing to develop a relationship of trust with your customers. Don't forget, while you're extolling the virtues of your product or service, to focus on the benefits to your customers: it's about them, not you. And don't miss any opportunity to gather information about your customers and collate it: it will help youserve them better in the future. Topics: Customer Service, Marketing & Sales |
 David Oliver, Business Essentials |