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The need to up-sell & cross-sell

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One of the fundamentals in a successful business is selling well. Tony Gattari's main claim to fame is the huge growth he achieved in computer sales at Harvey Norman and since then he has been advising businesses. He believes in the absolute need to up-sell and cross-sell and argues they shouldn't be used as dirty words.
  

Topics: Marketing & Sales


Tony Gattari, Achievers Group